Apr 28 2020 Job Hunting Guide: Identifying Your Value Proposition

In one of our recent live interview sessions, we invited Engineering Manager, Mike Omoto to discuss “Designing Your Tech Career in Japan.” The highlight of the session focused on what can candidates bring to the table when applying for a job. Mike emphasized the importance of value proposition and the main reason why you want to join the company.

What is a value proposition?

Value proposition, as a candidate or a job hunter, ultimately answers the question “Why should we hire you?” It is your core advantage and what makes you a better match for the position and the company you are applying for compared to other applicants.
A value proposition is more than just finding a tagline that you can associate yourself with. At its core, it is the added positive impact you can contribute.

Here are some guide questions to help you figure out what your strong value proposition is and how you can share it with your interviewer.

1.) What are the job’s requirements that match your profile?

There are a lot of clues that you can find from a job description and the most obvious one is the requirements needed to fulfill the role. The key is full comprehension of what the job entails and matching it to your capabilities. Citing your experiences that provide the interviewer with insight or clues that you have the necessary skills and capacity to handle tasks related to the job shows them how compatible you are with the role.

2.) What specific projects have you been involved with and what were the skills and tools that you used to execute them?

It’s not enough to tell the interviewer vague adjectives like “goal oriented, good communication skills or being proactive.” Instead go in detail and be specific. Tell them a specific project, event or activity you have organized, managed or been involved in that showcases those traits. Do not forget to share the skills you have used or learned from these activities. It’s also a great time to mention the tools and platforms you are familiar with to be able to make these activities possible. This shows your skills, knowledge, and competency in more detailed real-life applications.

3.) What do you consider as achievements?

Achievements can be defined in many ways. It’s actually the reason behind why you consider it as an achievement that captures the attention of the interviewer. Whether it is as small as resolving internal communication conflicts or getting a promotion, what you deem a success depends on what your goals are and what you value. Also providing details and supporting them with a key performance index, as to why you think it was a success gives credibility and supports your definition of success.

4.) How are you viewed by your previous colleagues and team members?

Aside from technical skill sets, professional experiences and a good educational background, how you thrive in a team or alone is a very important aspect of getting hired. Keep in mind the strengths you possess and the weaknesses you should improve as a team member. Taking the time to reflect and understand what type of player you are in a team helps you figure out if you will be successful in your new role and team. Remember that being a good follower is equally as important as being a good leader. 

5.) What else can you bring to the table?

Do your research, what do you think the company lacks and in what areas do they need improvement that you can be of help? Don’t limit yourself to just being a good fit for the role you are applying for. What problems are the company facing and how can having you on board solve that? I have met interesting people throughout my career who shared that they started some sort of activity or group within that company to support a cause or just to improve the quality of the work environment within the company. Some people started their own afterwork English study groups. Some made it their mission to keep improving work culture by creating their own well researched pitches about flextime and onboarding. There are even those who persuaded their companies to actively support NPO groups. So, how about you? How can you contribute to making the company better?

Take the time to think about these 5 questions before any job interview to find out what exactly your value proposition is and how you can be an asset to the company.


For more Job Hunting and Interview Tips, check out our Active Connector Podcast🎙️


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